What Does Mailchimp Do That HubSpot Cannot?


Chief HubSpot Consultant at MFrankJohnson.com and author of the Perfect HubSpot Series, Frank has been helping clients build successful digital marketing campaigns remotely since 2011. Before focusing on HubSpot full-time Frank managed instructional technology across 19 campuses nationwide, taught college computing, and published a wide range of inbound content.
Connect on LinkedInHubSpot Community

Q: What does Mailchimp do that Hubspot cannot?

Short A: You're comparing 'apples' to 'orange'. (literally)

Batman vs Superman | Mailchimp vs HubSpot

Longer A:

Ok. First of all ...

MailChimp is a newsletter email service provider (ESP) turned ESP turned pseudo marketing platform turned pseudo ecommerce marketing platform with absolutely zero CRM capability.

Like Batman, MailChimp has a great 'costume' -- their excellent marketing as a do-it-yourself (DIY) email automation platform AND their newly updated drag-n-drop email designer. Also, like Batman, MailChimp has cool tools -- multiple lists, groups, and segments.

However, HubSpot is some 'other world isht' -- a fully mature marketing automation platform currently evolving into a fully integrated ecommerce marketing platform which also includes a native CRM with soon-to-be-functional conversational marketing capability. (cite: Shopify native integration and Motion.ai chatbot functionality announced at INBOUND17)

- see 5 Reasons Not To Use HubSpot ...

Like Superman, HubSpot has a great 'costume' -- their prolific inbound content marketing machine. Also, like Superman, HubSpot has cooler tools -- native smart lists which are auto-updated based on criteria you set giving you 'x-ray vision' into your CRM, and workflows which allow you to basically 'program' the automation around nearly anything you can dream of (within reason) -- sorta like making the Earth spin faster to travel through time.

Bottom line?

When stripped of their costumes, MailChimp (like Batman) is absolutely no match for HubSpot.

In fact, it's not even a fair comparison. We're talking humans compared to aliens who gain superhuman strength simply being in the presence of a yellow Sun -- aka: HubSpotters! haha

Recommendation:

Make two lists ...

-- one for awesome email service providers trying to become marketing automation platforms (with zero CRM capability).

-- one for fully mature marketing automation platforms with native CRM capability and super human strength built-in.

Then decide which will best serve your needs because the costs of both purchasing and operating each are dramatically different.

Hope that helps. Good luck with your research.

[A HubSpot Community Solution 20180421] - What Does Mailchimp Do That HubSpot Cannot?

1331 -

Client Exclusive

Friday Monthly
Free One‑on‑One HubSpot Q&A
Live HubSpot Solutions
Check Pricing & Availability
Chief HubSpot Consultant at MFrankJohnson.com and author of the Perfect HubSpot Series,...