What Does Mailchimp Do That HubSpot Cannot?

Hands-On HubSpot B2B Marketing Automation Manager at MFrankJohnson.com and author of the Perfecting HubSpot Series, Frank contributes daily at Community.HubSpot.com where he's been voted a Top HubSpot Solutions Author since 2017. As a lifelong learner and college educator, Frank builds powerful HubSpot Marketing automation solutions for HubSpot Enterprise and Salesforce-integrated HubSpot users, and publishes a wide range of inbound content for the freelance HubSpot consultant community.
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Batman vs Superman | Mailchimp vs HubSpot

Q: What does Mailchimp do that Hubspot cannot?

Short A: You're comparing 'apples' to 'orange'. (literally)


Longer A:

Comparing Mailchimp to HubSpot is like comparing Batman to Superman -- both may be superheros, but only Superman has native abilities with or without his costume.

Mailchimp is a newsletter email service provider (ESP) turned ESP turned pseudo marketing platform turned pseudo ecommerce marketing platform with little CRM capability.

Like Batman, Mailchimp has a great 'costume' -- their excellent marketing as a do-it-yourself (DIY) email automation platform AND their newly updated drag-n-drop email designer. Also, like Batman, Mailchimp has cool tools -- audiences, groups, and (limited) segments.

However, HubSpot is some 'other world isht' -- a fully mature marketing automation platform with certified integrated ecommerce (e.g., Shopify, WooCommerce, Magento, BigCommerce, etc.) that also includes a native CRM and conversational marketing.

- see 5 Reasons Not To Use HubSpot ...

Like Superman, HubSpot has a great 'costume' -- their prolific inbound content marketing machine which freely allows reuse (with attribution). Also, like Superman, HubSpot has cooler tools -- native smart lists which are auto-updated based on criteria you set giving you 'x-ray vision' into your CRM, and workflows which allow you to basically 'program' the automation around nearly anything you can dream of (within reason) -- sorta like making the Earth spin faster to travel through time.

Bottom line?

When stripped of their costumes, MailChimp (like Batman) is absolutely no match for HubSpot.

In fact, it's not even a fair comparison. We're talking humans compared to aliens who gain superhuman strength simply being in the presence of a yellow Sun -- aka: HubSpotters! haha


Make two lists ...

-- one for awesome email service providers trying to become marketing automation platforms with newCRM capability (circa 2019).

-- one for fully mature marketing automation platforms with native CRM capability and super human strength built-in.

Then decide which will best serve your needs because the costs of both purchasing and operating each are dramatically different.

Hope that helps. Good luck with your research.

[Reposted as a HubSpot Community solution 20180421] - What Does Mailchimp Do That HubSpot Cannot?

[Updated: 20191001]

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Hands-On HubSpot B2B Marketing Automation Manager at MFrankJohnson.com and author of the...